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Showing posts from October, 2017

How to Learn UX Design for New Starters?

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Whenever found an interface that looks nice, clean and elegant, I save it. Now I have a collection of more than 100  UI interfaces . After learning, making use of or simply viewing it again and again, I finally realized something in common. It is always the color that steals my heart at the very first look. So here, I’d like to make a conclusion about   how to use color in UI design wisely . A serious note first, what I wrote can’t turn you into an excellent UI designer magically, but I promise you’ll learn something here. If this is actually useful, please leave me a comment. 1. The magic power of color Color can speak, as powerful as language. You just can’t argue me about that. Think back whenever you encounter a site or a product, it is the visual appearance, which largely depends on color, that always leaves you the very first impression. So, what color can do actually? 1) Reflect the personality ofa brand Color can set the basic tone,mood, connotation and conc...

User Experience Model: Measuring And Understanding Behavior of Users

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A good user experience is one of the key success factors for digital business models: How do the users discover the website or application? Do they abandon or leave? Do they use them regularly or even recommend to others? These are about the question of the  user experience (UX) , which can be measured with specific  user experience model . Now, let me show you how to do it. The performance of digital media can be traditionally controlled by technical metrics such as page impressions, retention time, or conversion rates. They can indicate the behavior of the users on the site, but they don’t predict its cross-platform behavior as well as its behavior outside the product. Either good or bad UX will influence not only the direct use of the product usage, it also has an impact on the brand perception and the customer's behavior. It is, therefore, worthwhile to use the canon of the key performance indicators (KPI) and to raise them regularly. In order to understand the causes a...

Why & How to Choose the Right Prototyping Tool?

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Initially coming from the manufacturing world,  Prototype  has become a buzzword with a range of connotative meanings collected. It’s often used when making a model of something before finally committing to full-scale production. Its original definition “ protos=first+typos=impression ” actually provides a framework of how it works in the development process of digital products. The prototyping or testing process is of great necessity as it’s way more time-efficient and flexible for both designers and engineers to make changes in their design tools and coding. Then a much better use of your efforts would be spent on mocking up an initial design and running a user test to validate previous assumptions so as to figure out the right direction. Actually the word “prototype” is loosely defined and it’s pretty to get overwhelmed with lots of choices out there. Therefore, the following parts will cover five common types of prototypes along with the pick of the bunch to help yo...

Agile UX vs Lean UX: Don’t Force Yourself To Choose, Designer

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UX designers are no stranger to agile UX & lean UX, but for the new to this field, it’s not easy to distinguish between the two concepts. If you search for “agile ux vs. lean ux differences” in Google and read the articles listed in the result page one by one, you’ll be disappointed to find many points in them are controversial to each other. In fact, this wouldn’t be a trouble if we pay attention to its practical use when talking about any concept. As for agile ux & lean ux, the only things we need to know are their origins, core principles, pros and cons and our judgement of their applicability in product development. That’s enough. But there is one thing for sure: these two design methods are complement with each other and always in mixed use in real product design & development. Origins & Definitions of Agile UX & Lean UX Lean UX & agile UX are in fact put forward based on Lean Software Development & Agile Software Development. To better understan...