All You Should Know About Website Usability Testing
You want to sell more products, generate more downloads and registrations on your website? No problem. You basically have two options; On the one hand, you can bring in more relevant website visitors. However, that is usually associated with higher marketing costs or a great deal of time. Or, you can take full advantage of the existing visitors and increase their conversion rate. The advantage of this method is that a one-time cost can give you permanent positive effects. Website user testing help you to check the usability of your website and to avoid the mistakes that are killing your conversions . 1. How does an unmoderated usability test take place? In an unmoderated website usability test, you ask participants to solve previously defined tasks on your website. Since an quantitative or analytics only based observation gives no information about the thoughts and feelings of the tester, the participants of the UX test are encouraged to follow a “think aloud” protocol, speak...