Everything About Design You Should Know

In recent years, user experience design as the most important design process, is well-known to the general public. And the term“ usability  ”also plays an important role in improving the UX. Besides, there comes out a specialized position named as ” usability engineers ” in Europe and the United States. However, the more of the technical terms come out, the less they can understand the difference, especially, the usability and user experience are confused by many designers. Although this topic has been discussed in many posts. But it is still necessary for me to clear it out the  difference between user experience and usability  based on my years of research on user experience and product usability. 1. Definition of User Experience and Usability User experience  refers to a person’s subjective feeling and attitudes about using a particular product. It includes the functional scope, product brand, psychological expectation, and actual emotional feeling. These a...

You want to sell more products, generate more downloads and registrations on your website? No problem. You basically have two options; On the one hand, you can bring in more relevant website visitors. However, that is usually associated with higher marketing costs or a great deal of time. Or, you can take full advantage of the existing visitors and increase their conversion rate. The advantage of this method is that a one-time cost can give you permanent positive effects. Website user testing help you to check the usability of your website and to avoid the  mistakes that are killing your conversions . 1. How does an unmoderated usability test take place? In an unmoderated website usability test, you ask participants to solve previously defined tasks on your website. Since an quantitative or analytics only based observation gives no information about the thoughts and feelings of the tester, the participants of the UX test are encouraged to follow a “think aloud” protocol, speak...

Usability design is to improve the usability of a product, which is an important part to guide the actual design. It can also be regarded as an "user-centered design”. Thus, It includes two important parts, namely,  usability testing  that is based on the target users psychological research (user model, user needs, the use of processes, etc.) . The other is to combine the Cognitive Psychology, Ergonomics, Industry Psychology and other disciplines of basic principles are agilely used in the design behavior. Here are Jakob Nielsen’s 10 principles: 1. What is usability? Usability is a measure about a product that been used in  a specific scenario  by specific users, which can achieve the special goal in a satisfied and effective degree. First, usability is not only related to the interface design, but also involved in the technical level of the entire system. Second, usability is reflected by human factors, and evaluated by operating a variety of tasks. Third, ...

In the field of product design, there’s no denying that usability testing is one of the best ways to improve your products, but the user researchers who conduct usability testing are never enough.To enable our colleagues in all departments to carry out research & testing in an efficient way, we’ve made some easy-to-understand documents & tutorials, including this article on usability testing. Designers always take  usability design  first. One thing should be noted that the testing methods introduced in this article are simple & informal with small sample and an objective of discovering serious problems. If you need a further understanding of testing principles & methods, the following books are for your reference： Handbook of  U sability  T esting Usability  T esting and  R esearch Measuring the  U ser  E xperience Before we get started, I would like to inform you that the earlier you make the usability testing, the...